ELEMNT BOLT 3, ROAM 3, and TRACKR RADAR Launch
Spring 2025

This launch was simple. Tell the story of the ELEMNT computer category while generating stoke for the new computers. We leaned on UGC and UGC-style brand content to create an approachable launch that felt, genuine, and real — delivering to our audience the first bike computer upgrade in five years.

For this launch, I played a key role in writing caption copy, making content, managing ambassador collaborations, and building the social rollout.