Trek Shoes with METNET
Copywriting and creative direction
Spring 2024

Trek unveiled a groundbreaking new fabric called METNET, which stretches and conforms to your foot, giving you the support you need without the hotspots. It was then incorporated into three newly revamped pairs of road shoes.

To support this launch, I concepted the full marketing rollout, provided all written deliverables and taglines for the launch, and assisted with creative direction for how these would show up on social and the website.